Friday, 8 June 2012

The Amazon Mechanical Turk (MTurk)



The Amazon Mechanical Turk (MTurk) is a crowdsourcing Internet marketplace that enables computer programmers (known as Requesters) to co-ordinate the use of human intelligence to perform tasks that computers are currently unable to do. It is one of the suites of Amazon Web Services. The Requesters are able to post tasks known as HITs (Human Intelligence Tasks), such as choosing the best among several photographs of a store-front, writing product descriptions, or identifying performers on music CDs. Workers (called Providers in Mechanical Turk's Terms of Service) can then browse among existing tasks and complete them for a monetary payment set by the Requester. To place HITs, the requesting programs use an open Application Programming Interface, or the more limited MTurk Requester site. Requestors are restricted to US-based entities.

Requesters can ask that Workers fulfill Qualifications before engaging a task, and they can set up a test in order to verify the Qualification. They can also accept or reject the result sent by the Worker, which reflects on the Worker's reputation. Currently, Workers can have an address anywhere in the world. Payments for completing tasks can be redeemed on Amazon.com via gift certificate or be later transferred to a Worker's U.S. bank account. Requesters, which are typically businesses, pay 10 percent of the price of successfully completed HITs to Amazon.

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